Milton Glaser Creates Darfur Poster for International Rescue Committee
Across New York City, now through January 2007, many will see the striking image and bold statement of “What Happens in Darfur Happens to Us.” Created by legendary designer Milton Glaser, this awareness campaign will benefit the International Rescue Committee, driving people to the IRC Web site (www.theIRC.org) to learn more about Darfur, our work around the world, and how to support us in our efforts to deliver lifesaving aid, protect women and girls, and speak out for global action on behalf of the Sudanese people.
Glaser created the campaign to call attention to what he describes as “one of the great humanitarian crises of our time.” The poster concept takes the seemingly distant crisis and personalizes it, relating Sudanese family members being killed every day to members of our own families.
Milton Glaser is among the most celebrated graphic designers in the world. He co-founded the revolutionary Pushpin Studios in 1954, founded New York Magazine with Clay Felker in 1968, established Milton Glaser, Inc. in 1974, and teamed with Walter Bernard in 1983 to form the publication design firm WBMG. Throughout his career, Glaser has been a prolific creator of posters and prints and produced iconic designs, such as the famed “I Love NY.” His artwork has been featured in exhibits worldwide, including one-man shows at both the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York.
Funded by School of Visual Arts (SVA), where Glaser has been an instructor and board member since 1961, the poster campaign appears on a 28 x 38 foot banner outside the SVA headquarters at 209 East 23rd Street. During November, it began appearing on MTA subway platforms, and it will flank the insides of 285 subway cars throughout January.
The poster can be purchased at www.miltonglaser.com. All proceeds from the sales go directly to the IRC.