What is a match funded-campaign?
A match-funded campaign is an opportunity for supporters to increase their impact on specific appeals. During a match campaign, every donation a supporter gives is doubled, so a £1 donation becomes £2, and a £100 donation becomes £200. In a triple match campaign gifts are tripled, so a £10 donation becomes £30.
All donations will be matched until the match giving fund we’ve been allocated for a campaign is exhausted, or until the match deadline.
Where does the match money come from?
It depends on the campaign, but most IRC match campaigns are run with the help of our generous partners.
Often the donor will prefer to remain anonymous. We will always protect the privacy of our donors, as detailed in our Supporter Promise.
Why doesn’t the match fund get donated directly?
We’re grateful for the support of our partners, but the work of the IRC also relies on the support of individuals. By setting up a match fund rather than making a direct donation, our partners know that not only will their investment go further, they’re also giving individuals a chance to double or triple their impact.
Sometimes, a partner will have given large amounts directly in the past and might want to try doing something a bit different. Match campaigns allow us to increase the reach of our appeals, and mean that we can raise even more money, which helps to fund our life-saving work in over 40 countries.
Still have questions?
If you have any further questions about match funding, please don’t hesitate to get in touch on contactus@rescue-uk.org, or give us a call on +44 (0)203 983 9000.
